Graphic Designer
N/A
Cereal sales are down 30%. Reasons why include, no time in the morning, different choices and too much sugar. In one recent four-week period, cereal sales were down 7% and cereal giant Kellogg’s sales decreased 10%. The reasons for cereal’s declining dominance at the breakfast table are many.
Social Media
Project Name: "Feel as good as you look"
Brief: Create an advertising campaign and package redesign. To try and put cereal back on the spoon of more breakfast eaters, food makers have been resorting to all manners of gimmicks, including the promotion of new cereal trends like Onyx Sorghum cereal.
My Role: This campaign's main goals are to raise consumer knowledge of the brand, encourage product trial and purchase, and strengthen Grain Berry's position as the industry leader in wholesome cereal alternatives. The campaign also seeks to establish a deep emotional bond with the target demographic and set Grain Berry apart from rivals.
Brainstorming
Sketching
This campaign's main goals are to raise consumer knowledge of the brand, encourage product trial and purchase, and strengthen Grain Berry's position as the industry leader in wholesome cereal alternatives. The campaign also seeks to establish a deep emotional bond with the target demographic and set Grain Berry apart from rivals.
