Project 4

Client: Daena

Type: Editorial Design, Branding and Print Production

Role:

Graphic Designer

Team:

N/A

Problem Statement:

DAENA, are ‘Scent Marketing’specialists that provide their scent diffusers and scents in high-end hotels. These diffusers an experienced as you enter the lobby, that a “smell memory". They also produce scents for hospitality, wellness centres, shops, arts andentertainment and retirement homes.

Brief

Project Name: "DAENA"

Brief: I am asked to create one printed piece for a client. That is a Catalogue. Although we provide print versions of these designs for a real-world client, weare focusing on your typography skills in this marketing material.

My Role: Developed a cohesive visual system, including typography and color palette. Designed marketing material that emphasized the brand’ mission.

Ideation and Concept Development

Brainstorming

Moodboard

Sketching

Reflection

Reflection paragraph of this project and my insight will be put here

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